ADVERTISING CAMPAIGN
POSTER
Emulating Lleida's City Hall poster against sexual abuses, our poster contains our slogan and logo, as well as an utterly strange face. But it is just at first sight. This face is formed with the clipping of some famous women that have suffered a form of gender violence during their lifes: Britney Spears, Charlize Theron, Christina Aguilera, Madonna, Melissa Benoist, Oprah Winfrey, Pamela Anderson, Rihanna, Tina Turner, Waris Dirie, and Whitney Houston. But we left behind many, many more.
The aim of having all these different faces is to make people aware that it has happened to lots and lots of people, even the famous ones. Beides, it has been proven that whenever someone famous says something on TV or social media, it has repercussions among society, so we figured out that with 11 famous women we would have a greater impact.
Moreover, we've included a message with the most important and meaningful words pointed out. This message is a call to anyone that can live in a situation similar to theirs and wonders whether to escape or stay in the toxic relotionship, and has its goal in the victims succeeding to escape the circle.
VIDEO
A sound: that's all it takes to trigger fear. And that's psychological: the constant association from a certain sound with an emotion, in this case fear, is capable of leaving anyone paralyzed. But that situation can become part of the past, only if we make one of our hardest decisions ever by choosing to leave the circle, because hope is the last thing humans loose.
Here it is non other than control through the mobile phone what triggers the victim to make the choice to leave, and break the chains that were keeping her there.